Guiyang souvenir brand shines at provincial tourism conference

The 19th Guizhou Tourism Industry Development Conference was held in Anshun from April 10 to 12. At the Guiyang Specialty Products Exhibition Zone, a wide array of creative cultural products presented by Guiyang Gift Tourism Industry Development Co – a subsidiary of State-owned Guiyang Industrial Development Holding Group – elicited strong interest from attendees.

As a key brand promoting Guiyang's cultural tourism products and enhancing the city's image, the "Guiyang Gift" series showcased unique items such as Jiaxiu Tower bookmark and Zheergen (a local vegetable)-shaped fridge magnets. These distinctive designs won over many guests with their creativity and local flavors.

The "Guiyang Gift" series cultural tourism products are showcased at the conference. [Photo/WeChat account of Guiyang State-owned Assets Supervision and Administration Commission]

"We carefully selected products for this conference by focusing on Guiyang's culture, craftsmanship, and flavors, highlighting the city's unique characteristics," said a representative of "Guiyang Gift". "Through these creative and meaningful cultural tourism products, we hope more people will learn about, visit, and fall in love with Guiyang."

An interactive area was also set up where guests could stamp postcards – a popular spot that boosted engagement.

"Guiyang Gift" has long been dedicated to uncovering the rich cultural heritage and regional charm of Guiyang. By integrating local cultural creations, traditional crafts, time-honored brands, and specialty agricultural products, it continues to infuse tradition with creativity.

Since beginning operations in 2024, "Guiyang Gift" has partnered with over 100 high-quality enterprises and introduced more than 10,000 distinctive products.

Moving forward, the brand aims to collaborate with well-known businesses across and beyond Guizhou in developing co-branded products. These joint offerings will be promoted across scenic spots, hotels, transportation hubs, procurement platforms, festivals, exhibitions, and commercial districts.