The State-owned Guiyang Public Transport Co's Jinyang Branch launched the "Colorful Guizhou New Media Customized Bus" on March 10. This bus provides a dedicated shuttle service between Douguan Metro Station and Colorful Guizhou Xiaolanshan Media Co in Gaozhai village, Guanshanhu district, Guiyang city.
This initiative aims to resolve commuting challenges for over 600 company employees.
In early 2023, Colorful Guizhou New Media Co partnered with Guanshanhu district to launch the "Xiaolanshan Digital Cultural Industry Ecological Village" project. However, due to Gaozhai village's location on the urban-rural fringe and limited public transport options, commuting became a major hurdle for the company's workforce.
To address this, the Jinyang Branch introduced a customized bus service exclusively for Colorful Guizhou New Media Co employees. Before launching the service, the branch conducted on-site surveys of Gaozhai village and the media company to assess employee commuting needs and preferred travel times.
The service covers the 5.5-kilometer commuting gap between Douguan Metro Station and Xiaolanshan Media, ensuring a seamless transit experience.
The branch plans to optimize routes based on passenger demand and introduce more customized bus lines to further promote urban-rural integration.