Guizhou Tyre listed among 'China's 500 Most Valuable Brands'

According to State-owned Guiyang Industrial Investment Co, the 21st World Brand Submit, hosted by the World Brand Lab and other organizations, recently released the 2024 list of "China's 500 Most Valuable Brands".

Stat-owned Guizhou Tyre Co's "Advance" brand ranked 279th with a brand value of 38.57 billion yuan ($5.31 billion), an increase of 7.27 billion yuan from 2023, moving up 18 places.

The World Brand Lab is an international brand valuation research institution, and its research achievements have become an important basis for intangible asset evaluation in some corporate mergers and acquisitions.

Since its establishment in 1958, Guizhou Tyre has consistently relied on technological innovation to empower high-quality corporate development, focusing on green and sustainable development.

In recent years, Guizhou Tyre has introduced rooftop distributed photovoltaic power station projects, applied innovative energy-saving and emission-reduction technologies, upgraded digital energy management systems, promoted the use of bio-based, recyclable, and renewable materials, and implemented resource recycling projects for reclaimed rubber and carbon black.

Guizhou Tyre has been recognized as a "National Green Factory" and an "Industrial Product Green Design Demonstration Enterprise." Moving forwards, the company will continue to pursue technological innovation, continuously enhancing its brand strength and development potential and accelerating the development of new production capacities.