The State-owned Guiyang Industrial Investment Co in Guiyang, capital city of Southwest China's Guizhou province, recently announced that six of its subsidiaries have been included on the final list of the 2024 Guizhou Provincial Brand Value Assessment.
This announcement was made at a seminar on high-quality brand development in Guizhou, hosted by the Guizhou Council of Brand Development.
Guizhou Tyre Co, a subsidiary of Guiyang Industrial Investment Co, was included in the list's "Energy and Chemical Industry" category, with a brand value of over 1 billion yuan ($137.73 million).
Additionally, Guiyang Xianfeng Machine Tool Co, Guizhou Xinhui Tianli Diesel Engine Complete Equipment Co, Guiyang Yongli Bearing Co, and Guizhou Yong'an Motor Co were listed in the "Machinery Equipment Manufacturing Industry" category, with brand values ranging from 100 million to 1 billion yuan.
Guiyang Xianfeng Logistics Co was included in the "Service Industry" category, with a brand value between 10 million and 100 million yuan.
The Guizhou Council of Brand Development organized the 2024 brand value assessment application process across the province to develop new brands and enhance its brand development capabilities.
Moving forward, Guiyang Industrial Investment Co will continue to prioritize brand building to enhance the competitiveness and influence of its subsidiaries' brands.