The iconic landmark called the Cross Overbridge in Guiyang – capital of Southwest China's Guizhou province – was demolished in December 2015 and rebuilt in July 2017 as the Cross-Li commercial block, a complex which continues to thrive and nowadays presents a bustling and lively scene.
Guiyang State-Owned Assets Investment Management Co, a subsidiary of Guiyang Investment Holding Group Co, is responsible for the operation and management of the Cross-Li commercial block.
Leveraging its advantageous location in the core business district and because it is an important transportation hub in the city, Guiyang State-Owned Assets Investment Management Co established a management team for the market-oriented operation of the block.
The team has since continuously optimized and adjusted the project's formats, exploring new consumer spaces.
The businesses in the block cover various sectors – including dining, retailing and baking outlets. It sells traditional Guiyang snacks while introducing popular internet-famous brands favored by the younger generation.
Five businesses in the block each have annual sales revenue exceeding 1 million yuan ($137,029) and most of the shops are fully leased, with operating income and benefits steadily growing.
Simultaneously, the company supports rural vitalization by providing sales venues for designated assistance to rural areas, thereby promoting local economic development.
For residents, the block offers convenient transportation and entertainment options.