Guiyang SOE aids in development of Maotai-flavor liquor industry

In recent years, Guiyang, capital of Southwest China's Guizhou province, has been striving to develop the liquor industry, specifically the Maotai-flavored liquor industry, by accelerating the reform of State-owned enterprises (SOEs).

As an SOE jointly established by the province and the city, Guizhou Jiangjiu Group carries out the important tasks of brand building, industrial integration and capital operation of the Guizhou Maotai-flour liquor brand.

The group has played a major role in the basic liquor production of liquor companies in core production areas by acquiring mature wineries in Maotai town and jointly building basic liquor production bases, effectively ensuring the supply of basic liquor.

In addition, the group has integrated platforms for effective resource integration and gathered outstanding talent and partners.

Meanwhile, on the marketing side, the group has led teams to visit various major liquor merchants.

It also has a presence on many e-commerce platforms such as Tmall, JD, and One Ma Guizhou.

Its terminal store Shengshi Jiangxiang Experience Center has opened branches in Zibo of Shandong province, Zhangzhou of Fujian province, Xiuwen county in Guizhou, and other parts of the country.