An increasingly popular new range of ice creams being made by Guizhou Nanfang Dairy Co features Guiyang landmarks. [Photo/Guiyang news network]
A new range of fun and innovative ice creams featuring landmarks in the city of Guiyang, capital of Southwest China's Guizhou province, has captured the imagination of the general public and become a runaway hit.
The ice creams launched by Haagen-Dazs and Guizhou Nanfang Dairy Co, a subsidiary of State-owned Guiyang Agricultural Investment Group, combine Guiyang's history and culture with popular designs. They are the latest result of Nanfang Dairy's innovation and product development.
At its production plant, located in a dairy processing eco-industrial park covering an area of 200,000 square meters, there is a raft of advanced processing equipment. There are 33 milk processing production lines, for example, with a designed production capacity of 1,000 metric tons of raw milk per day, as well as fully automated packaging production lines.
Nowadays Nanfang Dairy, established 69 years ago, is leading Guizhou's dairy industry with a 60-percent market share in Guiyang and more than 30 percent of the fresh milk market in Guizhou.
In recent years, its annual revenue has grown at an average growth rate of 20-25 percent. It hit 1.3 billion yuan ($193.01 million) last year and this year's target is 1.6 billion yuan. Next year, Nanfang Dairy plans to go public.